The Blonde Republic is a fashion label based in Brisbane, Australia. Founded by Sapphiroula (Sapph) Pelecas, a Brisbane based influencer, it has been featured on Paris Hilton, Nicole Williams, Madison Beer, Barbie Blank and countless other public figures. 

I came on just before the brand launched in 2018. Working alongside Sapph, I designed, created and developed branding, EDM packages, campaign material and advertisement as well as helping with styling, photography and videography. 

I oversaw the implementation of three campaigns, including a collaboration with LA based, Nicole Williams. I also oversaw the website and updated it as needed. 

  • Creating and developing content for social media, website and EDM (photo + video manipulation)
  • Maintenance of website using Shopify (adding new styles and products)
  • Coordinating lifestyle and product photoshoots
  • Working with the Adobe Creative Suite
  • Working under pressure with deadlines
  • Working independently and apart of a team